In addition, different search engines use different algorithms to determine their rankings. The percentage drops dramatically as you move through the top five site results, dropping to less than 2 percent click-through rate by number 8 on the results. The number one site from an online search has a 31.52% click-through rating. Not ranking as highly in search engine results means that customers may never see your business online. If you don’t have geotagging information on your website, you aren’t ranking as highly as your competitors who do. Your customers want to narrow the thousands of web search results into the ones that are most relevant for them. As more potential customers search for information from their mobile devices, web search engines are factoring the person’s current location into the search results they deliver.įurthermore, people are getting more specific and sophisticated with their web searches. It’s moving from more of a novelty to a necessity. It’s been around in website development for over a decade. You can set the geotagging to be a particular location you choose, down to specific latitude and longitude coordinates. Geotagging helps the search engines make the connection between your photo and the location of what it depicts or where and when it was taken, or both. Your website visitors don’t see this information, but search engines read, catalogue, and analyze as they crawl the web looking for data. It is the most common way to embed location-specific data into your website, usually by adding the information to photos and images. Geotagging is the process of adding precise global positioning data, such as specific latitude and longitude, to a website or image found online. Δ What Is Geotagging and Why Is It Important? ĭoing this which will dramatically improve your chances of ranking higher in local search results and getting the click-throughs and sales leads you need.
Another is to give your websites a spruce-up with new photos, and ensuring that each photo contains important metadata known as geotagging information. Hiring a reliable and knowledgeable SEO marketing expert is a good step, as they have your business’s SEO best interests at heart. So how do you keep up with these changes in SEO and adapt to the new strategies that the internet search giants use? They may not notice until they stop getting calls from new customers or find their sales drop.
Business owners are often busy running their businesses and may be unaware that their site’s ranking for SEO (Search Engine Optimization) has fallen dramatically. Google, Yahoo, and Bing use different methods and proprietary algorithms to determine which websites they serve to searchers, and these parameters are constantly changing.
Getting your business to appear on the first page of results for internet searches is not only an ongoing challenge, but truly a Darwinian survival of the fittest competition among businesses in your industry and locale.
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